Title: Assistant Director of Admissions Communications

VP Area: Provost - UMW

Department: Admissions

Campus Location: Main Campus

Advertised Range: $50,000 - $53,500

Job Summary/Basic Functions

The University of Mary Washington invites applications for the Assistant Director of Admissions Communications, a dynamic role supporting admissions recruitment through innovative marketing strategies. This position oversees the development and execution of print, web, email, social media, and advertising initiatives, collaborating with University Relations to align efforts with communication strategies.  Responsibilities include creating and editing admissions materials, managing CRM event communication, planning social media campaigns, designing quick-turnaround materials, and supporting admissions events. Ideal candidates will possess strong communication skills, creativity, design knowledge, and a proven ability to manage multiple projects while developing strategic and engaging content for campaigns and events. 

Required KSAs/Competencies/Qualifications

• Knowledge and skills related to publication production, creative, copywriting, editing, direct mail and digital marketing.
• Knowledge of web tools and marketing.
• Knowledge of social media content development and execution.
• Excellent interpersonal, oral, and written communication skills.
• Strong project management skills, able to manage multiple projects while prioritizing work assignments and keep to a timely production schedule.
• Ability to communicate with and gain the confidence of prospective students, vendors, and university staff.
• Highly organized with the ability to work independently.
• Proficient in word processing, desktop publishing, presentation software, working with data in both databases and spreadsheets.

Required Experience:

• Experience in marketing.

Additional Considerations:

Experience

• Experience working with higher education technology products such as: Slate, Banner, ZeeMee, Campus ESP or other marketing/CRM platforms.
• Education marketing background/experience.
• Social media management across multiple platforms to manage audience, content development and scheduling.
  

Education

• Bachelor's degree in business, marketing, or communication.

Special Instructions

You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position. To be considered for this position a state application must be received through the online employment system at https://jobs.umw.edu/.

Selected candidate(s) must successfully pass a criminal history background check. Employment verification will be conducted to include current/previous supervisory employment reference checks. Other financial, credit, driving, background checks or completion of Statement of Economic Interests may be required for certain positions. For more information, please visit http://ethics.dls.virginia.gov/.

The University of Mary Washington is an equal opportunity employer committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status. We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.